"Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains." - Steve Jobs

Art breathes into the design and implementation functions of a responsive organization. And art bleeds through its interactions, services, and end products. Your people, regardless of their roles, are your artisans. Your processes bring clarity and optimality to the level of an art form. Your offering welds into the everyday life of its consumer. Your one service moulds another. Your products run their users, rather than the other way around. Your science impeccable, your technology responsive, and your business is graceful and agile.

Moreover, traditional artistic channels are consistently employed in many stages, including product design, product development, web design, mobile apps, the social media message, speech and audio, video on YouTube, informing and training, web ads, just-in-time collaboration, customer-driven development, and innovative means of augmenting the traditional advertising streams.

Customer behaviour is continually being transformed by the almost pervasive online access and social-media trends like social sharing. Gamification of the user interface is increasingly inching towards mainstream. This significantly affects how a new generation of customers will perceive and react to your offerings, and hence, how you market to mixed customer segments across current and emerging media and online trends.

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